Chapter title |
Ethnography Guiding Brand Strategy:Rum & Real Blokes
|
---|---|
Chapter number | 20 |
Book title |
Handbook of Anthropology in Business
|
Published by |
Routledge Handbooks Online, June 2016
|
DOI | 10.4324/9781315427850.ch20 |
Book ISBNs |
978-1-61132-171-5, 978-1-315-42785-0, 978-1-315-42784-3
|
Authors |
Nick Agafonoff, Julien Cayla, Belinda Heath |