Table of Contents

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   Book Overview
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   Chapter 1 De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service
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   Chapter 2 Theorizing Business & Anthropology
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   Chapter 3 Decentering the Origin Story of Anthropology & Business: The British Experience Since 1950
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   Chapter 4 Professional Anthropology & Training in France
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   Chapter 5 Living in Business Schools, Writing Consumer Culture
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   Chapter 6 Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide
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   Chapter 7 Making Markets Emerge: Enumeration, “Development,” & Technology Markets
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   Chapter 8 Design Ethnography, Public Policy, & Public Services: Rendering Collective Issues Doable & at Human Scale
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    Chapter 9 The Anthropologist as IT Troubleshooter on Wall Street
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    Chapter 10 Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus in Italy
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    Chapter 11 Opportunity & Challenge in the Health Care Industry: Anthropological Inroads in France
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    Chapter 12 Anthropology in a Design, Engineering, & Commerce Curriculum
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    Chapter 13 The Anthropology of Business & Administration in Japan
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    Chapter 14 Work Practice Studies as Anthropology
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    Chapter 15 The Good Anthropologist:Questioning Ethics in the Workplace
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    Chapter 16 The Sustaining Impact of Anthropology in Business: The “Shelf Life” of Data
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    Chapter 17 Notes from the Periphery: Ethnography & Business in the Czech Republic
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    Chapter 18 Training the Next Generation: Business Anthropology at the University of North Texas
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    Chapter 19 Configuring Family, Kinship, & Natural Cosmology: Branding Pet Food
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    Chapter 20 Ethnography Guiding Brand Strategy:Rum & Real Blokes
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    Chapter 21 The Life of a Cult Object Before, During, & After an Ethnographic Study: The HP 12c Financial Calculator
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    Chapter 22 Able to Fly: Temporality, Visibility, & the Disabled Airline Passenger
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    Chapter 23 Mediating Business Process Models with an Anthropological Voice: “Double-Level Language” in the Norwegian Oil Industry
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    Chapter 24 Decoding Culture: Cultural Insight & Semiotics in Britain
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    Chapter 25 Hook to Plate Social Entrepreneurship: An Ethnographic Approach to Driving Sustainable Change in the Global Fishing Industry
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    Chapter 26 A Crisis of Representation? Anthropology in the Popular Business Media
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    Chapter 27 How “the User” Frames What Designers See: What Cultural Analysis Does To Change the Frame
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    Chapter 28 Recognizing Agile
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    Chapter 29 Business Anthropology in China
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    Chapter 30 In Pursuit of Strategy: Anthropologists in Advertising
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    Chapter 31 Nationalism, Identity, & Consumption
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    Chapter 32 Rethinking Russian History & Identity Through Consumer Culture
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    Chapter 33 Brand Fortitude in Moments of Consumption
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    Chapter 34 Live Fieldnoting: Creating More Open Ethnography
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    Chapter 35 Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, & Digital Ethnography
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    Chapter 36 From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence
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    Chapter 37 An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals
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    Chapter 38 Doing Anthropology, Doing Business
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    Chapter 39 Glimpses from the Blogosphere
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    Chapter 40 Between the Idea & the Reality Falls the Shadow: A True, Semifactual Tale of Professional Despair
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    Chapter 41 Seduction in the Field: Meditations on Building Rapport through the Ethnographic Camera Lens
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    Chapter 42 Applied Netnography: An Appropriate Appropriation?
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    Chapter 43 Applied Cultural Analysis: Ethnography as Compositional Practice